How to failure in CPA marketing with ROI ~250% step by step guide

Hi, guys. I’m always try to be honest with you, so this is my post of my greedy stuoidity and pain)).

I’ve successful campaigns on Mexico for offer AmigosVias in CPAmatica. I like this kind of offers – low payment, unsaturated geo, non-adult offer page. Offer accepted Mobile and Desktop traffic + any registrations from 18+ users (usually payment depends on age + sometimes for users 18-30 y.o. you’ll not get paid).

I’ve found this offer most simply – I just asked my affiliate manager what offers are good for push traffic right now. She gives me 4 options. I’ve tested them 2 weren’t profitable, one was near break-even line and the last one was AmigosVias. I ran campaigns on MegapuSh.

AmigosVias statistics for MegapuSh campaigns
AmigosVias statistics for MegapuSh campaigns

I’m always trying to find unsaturated countries or slices of traffic. So, I start with Desktop and 4 campaigns were profitable from the start. Angle was the same for all creatives – mimicry for native dialog with pretty girl. Here is one of them.

Sample of dating creative for AmigosVias – Mexico

Ok, let’s go to the numbers. I’ve used for this offer MegapuSh and PropellerAds. In PA total AdSpend 60 USD and Revenue 155 USD, in MP 82.89 USD AdSpend and 100.4 USD Revenue.

Statistics of mobile ad campaign at PropellerAds for AmigosVias
Statistics of mobile ad campaign at PropellerAds for AmigosVias
AmigosVias campaign statistics for Desktop Push Ads Campaign At PropellerAds
AmigosVias campaign statistics for Desktop Push Ads Campaign At PropellerAds

So where is failure? This offer has been stopped at 08 January, I was greedy with my regular strategy – 1 impression per 14 days (336 hours). When I’ve received the warning that this offer will be stopped, I’ve changed setting to 1 impression per 24 hours, but it was too late)). My conclusions: first – I should always try to scale profitable campaigns, especially if overall ROI is higher than 200%; second – I should always try successful offers in all push networks with what I’m working.

Thanks for your attention, hope that this post will help you not repeat my mistake.

Ho ho Holidays and traffic arbitrage

Hi, friends. Happy holidays to all of you. Let’s talk about traffic arbitrage (CPA marketing) on holidays. Some of my and your colleagues stop ad campaigns on holidays. There are obvious reasons to do that: 1) they want to get rest and not take control over campaigns; 2) they work with verticals sensitive to holidays (for example my results in dating in New Year’s Eve (31 Dec – 1 Jan) is worth than in regular days or weekends. Also, fewer new campaigns get started in holidays (fewer moderators in ad networks + fewer affiliate marketers work in Holidays).

Video version traffic arbitrage (CPA marketing) on holidays

I look at that as an opportunity. I’m buying more traffic, this traffic would be of higher quality for the same bid. As you see for the same campaign from 26 to 29 Dec there were 1800 clicks with medium (M) activity, 10000 clicks with low (L) activity, and almost zero with high (H) activity. As you see from 30 Dec to 6 Jan I’ve received 10550 clicks with L activity, 3150 with M, and 150 with H. So, the proportion of M and H activities traffic is higher as I expected.

Amount of Push traffic by zone activity from 26 to 29 of Dec in PropellerAds
Amount of Push traffic by zone activity from 26 to 29 of Dec in PropellerAds
Traffic volume from 30 Dec to 6 Jan in Push format propeller ads by zone activity
Traffic volume from 30 Dec to 6 Jan in Push format propeller ads by zone activity

Also, the conversion ratio even higher in holidays for this campaign. But this could be an accident, cause I’ve launched this campaign only on Dec 26. That’s why while I was turning off not working creatives and zones, CR was lower.

And the same situation on other campaigns, CR on 31 Dec was lower, but on 1st Jan and till today (6th) it’s equal or even better than usual. Thanks for your attention. If you have any question ask them in commentaries to this post.