Hi, friends. Happy holidays to all of you. Let’s talk about traffic arbitrage (CPA marketing) on holidays. Some of my and your colleagues stop ad campaigns on holidays. There are obvious reasons to do that: 1) they want to get rest and not take control over campaigns; 2) they work with verticals sensitive to holidays (for example my results in dating in New Year’s Eve (31 Dec – 1 Jan) is worth than in regular days or weekends. Also, fewer new campaigns get started in holidays (fewer moderators in ad networks + fewer affiliate marketers work in Holidays).
I look at that as an opportunity. I’m buying more traffic, this traffic would be of higher quality for the same bid. As you see for the same campaign from 26 to 29 Dec there were 1800 clicks with medium (M) activity, 10000 clicks with low (L) activity, and almost zero with high (H) activity. As you see from 30 Dec to 6 Jan I’ve received 10550 clicks with L activity, 3150 with M, and 150 with H. So, the proportion of M and H activities traffic is higher as I expected.
Also, the conversion ratio even higher in holidays for this campaign. But this could be an accident, cause I’ve launched this campaign only on Dec 26. That’s why while I was turning off not working creatives and zones, CR was lower.
And the same situation on other campaigns, CR on 31 Dec was lower, but on 1st Jan and till today (6th) it’s equal or even better than usual. Thanks for your attention. If you have any question ask them in commentaries to this post.
