How to failure in CPA marketing with ROI ~250% step by step guide

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Hi, guys. I’m always try to be honest with you, so this is my post of my greedy stuoidity and pain)).

I’ve successful campaigns on Mexico for offer AmigosVias in CPAmatica. I like this kind of offers – low payment, unsaturated geo, non-adult offer page. Offer accepted Mobile and Desktop traffic + any registrations from 18+ users (usually payment depends on age + sometimes for users 18-30 y.o. you’ll not get paid).

I’ve found this offer most simply – I just asked my affiliate manager what offers are good for push traffic right now. She gives me 4 options. I’ve tested them 2 weren’t profitable, one was near break-even line and the last one was AmigosVias. I ran campaigns on MegapuSh.

AmigosVias statistics for MegapuSh campaigns
AmigosVias statistics for MegapuSh campaigns

I’m always trying to find unsaturated countries or slices of traffic. So, I start with Desktop and 4 campaigns were profitable from the start. Angle was the same for all creatives – mimicry for native dialog with pretty girl. Here is one of them.

Sample of dating creative for AmigosVias – Mexico

Ok, let’s go to the numbers. I’ve used for this offer MegapuSh and PropellerAds. In PA total AdSpend 60 USD and Revenue 155 USD, in MP 82.89 USD AdSpend and 100.4 USD Revenue.

Statistics of mobile ad campaign at PropellerAds for AmigosVias
Statistics of mobile ad campaign at PropellerAds for AmigosVias
AmigosVias campaign statistics for Desktop Push Ads Campaign At PropellerAds
AmigosVias campaign statistics for Desktop Push Ads Campaign At PropellerAds

So where is failure? This offer has been stopped at 08 January, I was greedy with my regular strategy – 1 impression per 14 days (336 hours). When I’ve received the warning that this offer will be stopped, I’ve changed setting to 1 impression per 24 hours, but it was too late)). My conclusions: first – I should always try to scale profitable campaigns, especially if overall ROI is higher than 200%; second – I should always try successful offers in all push networks with what I’m working.

Thanks for your attention, hope that this post will help you not repeat my mistake.

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