Hi there! I hope you’re doing well. In this post, I want to discuss the “triple magic unicorn” of free traffic, gambling and betting affiliate networks, and passive income.
First of all, free traffic is not truly free. It always costs you something—at the very least, your time, but more often, money as well. Secondly, you can achieve passive income by working with a revenue share model, but it will only be stable if you have a large number of players. It also takes time to grow to that point.
Thirdly, I strongly recommend the revenue share model. With this approach, factors like the size of the FTD (First Time Deposit) or other KPIs (such as the second deposit) don’t matter as much. You’re sharing both the profit and the risk, which means you won’t face situations where your payouts get canceled, or your affiliate account gets banned.
Today, I’m going to share my results and experiences with gambling and betting traffic from mobile applications. This will focus on ASO (App Store Optimization) traffic. Let’s start with the sweet part—the stats.
So, here’s what I’ve done:
- Collected keywords related to casinos and bookmakers.
- Registered with affiliate networks offering RevShare deals for these brands.
- Created mobile WebView apps, possibly with some extra content, for each brand.
- Registered developer accounts in third-party stores and went through the pre-approval process (if required).
- Uploaded the applications to third-party stores and file exchange sites (optimized for search engines).
Now, let’s walk through this process step by step.
Keywords
I started by searching Google for the top 100 bookmakers and the top 100 online casinos. My logic was straightforward: if these brands appear in rankings, they are likely popular and have an affiliate program. I then added all these brand names to Google’s Keyword Planner to estimate their search volumes.
Affiliate Offers
Next, I focused on finding affiliate offers for the top 20 bookmakers and top 20 casinos (based on search volume). At that time, I preferred working with aggregators rather than direct affiliate networks. As a one-person team, it’s much easier to manage 2–5 aggregators than dealing with 40 direct networks. While some networks rejected me, I successfully completed the sign-up process with others and gained access to all the revenue share gambling and betting offers they had.
A. Advertise. Affiliate Network featuring a wide range of exclusive betting and gambling offers.
B. CPA kitchen. A gambling affiliate network. It’s always a good idea to have access to the same Revenue Share offers across different networks. This allows you to negotiate better deals and, if you accumulate a significant negative carryover, switch your traffic to another program seamlessly.
App Creation
If you’re ready to create an app using Android Studio, simply search for “how to create a WebView application”—this will be sufficient for third-party stores. File-sharing networks usually have no requirements or moderation, so the process is straightforward.
Alternatively, you can use AppsGeyser. It’s a very simple and free tool (though it includes ads), and I created some apps with it before experimenting with Android Studio.
Once you’ve created your first app, go ahead and try uploading it.
Register on Third-Party Stores
I recommend trying Cattapult.io (formerly Aptoide), as it has a decent amount of traffic. Additionally, upload your app to file exchange services with search engine visibility, such as 4shared.
If the upload process goes smoothly, repeat it for all the brands you’ve collected.
When uploading your *.apk files, don’t forget to include headlines and descriptions. I usually grab these directly from the top 10 Google search results for the relevant brand.
That’s all! If you have any questions, feel free to leave a comment below. Thanks for reading, and I wish you huge profits!
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